Why Real-time Collaboration? – Creately

After a prolonged wait we have finally taken up the time to implement Real-time Collaboration for Creately. Right now the feature is in Beta and can be used by anyone who wishes to take it for a spin. The real question is why did we not do it all this time? and why have we finally done it?

For those who dont know what im talking about, real-time collaboration is the concept of being able to edit a document/file at the same time from multiple different computers while seeing changes from each editor in real-time.

It’s true that the buzz around real-time collaboration was really a while before. But thats all about the coolness of being able to work with people located in a different parts of the world at the same time on the same document and see the changes happen like magic. It was a big deal for application developers to get this working in their tools and specially when it is a cloud app. We felt the same way back when we started Creately. We had to have it because it was cool and it can create lots of buzz. But we were blocked by many factors.

What does the user really want?

From the early days we have prioritized the road map of the product based on what our users wanted. This is one of the key success factors of Creately. We payed lots of attention to support requests, discussion forums and user votes on features. This almost always decided what went into each release of Creately. Real-time collaboration as a feature did have lots of attention as well from our users. But it was not always the burning problem. Smooth collaboration was a burning problem but that didn’t always mean real-time is required. We learnt this as we started improving the collaboration features. Users wanted to be able to easily share to edit or view, to easily embed and interactively view the diagram, to be able to discuss and notify users on changes and work together. We built features that enabled all of these. Real-time collaboration always seemed like that “cool” feature and didn’t convince us a as a burning problem over most other requirements in the diagraming space.

Revenue does matter!

Thats right, you know it! Real-time collaboration as a feature didn’t make revenue sense as much as most other development we have done around Creately. Series of the initiatives we did were to deliver Creately to bug tracking and wiki platforms like Confluence, JIRA and FogBugz and also build a desktop version of Creately. It would only make sense to hit the numbers while building and delivering great products. This added on to the delays.

Why now?

Creately is doing GREAT! While things are going well we wanted to get this feature out, a long lasted wish. But most importantly as we improved collaboration features we realized always something was missing. Collaborating in real-time is not about seeing the changes and feeling the magic (so to speak), but getting something done fast and getting it done easy. The real utility in words doesn’t seem a big deal, but when you are really using it you feel the difference. It makes life just so much easier.

Lets think back. When we didn’t have cloud applications it was all emails going around with attached files. Soon you had multiple versions going around with different users edits on them. This was solved by collaborating online. You had one file that was being changed. But still you had to go back and forth after making the change to communicate with the team. This can lead to lots of time wastage if you are not communicating well. With real-time you are seeing what’s happening and ideas are communicated well and all in one session you get to create and communicate what you want. You really dont have to worry much. To feel the difference, it has to be experienced.

We are glad we did this and we have lots more planned for this year. Stay tuned!

Advertisements